You
can start the marketing and promotional campaign
into your membership population in the timeframe of your choosing! The recommended campaign is the
segmented distribution of a series of direct mail
pieces including cover letter and brochure, the
use of (monthly or quarterly) statement inserts
and utilization of your organization's
newsletter.
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To provide adequate time to develop the
promotional campaign, it is recommended that a lead time
of approximately 90 days be considered as the appropriate
time frame in which this program is introduced to the
membership population. This will provide time to design
and produce the promotional materials, and time to
customize the Call Center operation for your
organization.
To get started, simply contact
First American's Consumer Advantage Program at (714)434-8855 or cap.info@firstam.com. A standard agreement will be prepared and forwarded to you upon request.
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